Digital media specialist

British Columbia
Posted 3 months ago

KEY AREAS OF ACCOUNTABILITY

 

As CREW’s Digital Marketing Specialist, you’d be responsible for tasks like the following;

Campaign Management (Google AdWords, Bing, Facebook, Twitter, and LinkedIn):

  • Work within client budgets and maintain/improve desired KPI’s that are aligned to their business objectives
  • Monitor and optimize campaigns to maximize results while providing insights and analysis for scheduled reporting
  • Develop campaigns for clients with actionable results within client timelines
  • Write attractive and concise copy for Search Ads
  • Lead the development of keyword selection and audience targeting
  • Plan, develop and execute experiments and conversion tests

REPORTING

  • Work with the Digital Marketing team to provide clients with actionable and in depth recommendations
  • Identify new metrics for measurement depending on campaign and client needs
  • Work with your Digital Marketing team members to develop and strengthen attribution modelling and performance proxies
  • Implementation of all recommendations with measurable analysis

GOOD IDEAS, THINKING, COMMUNICATION

  • Be an active participant in strategic, tactical, reporting and post analysis discussions with clients.
  • Drive confidence in your work with well thought rationale and performance results
  • Provide clients with strategic and tactical updates
  • Provide communications summaries with actionable next steps
  • Become an organizational thought-leader by sharing your views/analysis of industry trends (and your clever tactical implementations & tests).
  • Ultimately, you’re just so darned passionate about this stuff, that at family gatherings you can’t help but yell “Hey Grandma! You’ll never guess what Google did to their algorithm today!”

YOUR SKILLS

  • You have 1-3 years of digital advertising experience. Note: agency experience is a bonus, but it’s not required
  • Strong knowledge in Google AdWords (Google Ads), Bing and Facebook Ads Manager
  • Intermediate knowledge of Google Analytics (including Google Tag Manager)
  • Knowledge of Twitter and LinkedIn ads is preferred but not required
  • You can show examples, or speak to your track record of delivering results across multiple campaigns
  • You’ve organized/managed all the pieces necessary to launch/execute campaigns.
  • Proven ability to work both independently and with a team. You can toss headphones on and crush work out, but you also are comfortable collaborating in a group setting.
  • You can manage client relationships & workflows across a variety of clients and operational approaches

WHO WE’RE LOOKING FOR

  • Alignment with CREW values
  • Proactive and assertive problem-solver with an ability to bootstrap solutions
  • Genuinely positive and optimistic attitude
  • Confident yet teachable
  • Driven by results and strive for excellence

Job Features

Job CategoryDigital media specialist

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